Category, Shopper & Sales
We’re here to help you convince retailers to list your products and persuade shoppers to buy them, either in-store or on-line
We specialise in all aspects of category, shopper and sales management. Our range of services is designed to drive commercial growth for you and your brands.
All our services are built from proven, best practice tools and processes. They’re delivered by our team of experienced and highly engaged FMCG and retail professionals in the UK and worldwide. It’s that combination of leading edge methodology and astute, expert specialists that gives our insight the edge.
Training Academy
Our skills can be your skills. Training delivered by the leading experts in the industry. Using winning techniques, we make it relevant so you can put it to work straight away.
Our ambition is to build the capability of organisations and individuals to deliver commercial results. Our training is designed to embed deeply best practice ways of working that build expertise for all. We offer training and coaching at all levels, in all aspects of key account management, category management and shopper marketing. It’s ideal for ongoing team development or new starters.
Client satisfaction is paramount. We believe that training should deliver a tangible return on investment. That means your people being able to apply what they’ve learned immediately. All our programmes are designed and taught by experienced practitioners with proven training experience.
- We’re passionate about empowering individuals and organisations to perform better.
- We put the needs of the learner at the heart of everything we do
- We offer blended programmes, which may include workshops, eLearning, virtual or face-to-face coaching
- We know that one size does not fit all, so our capability programmes are custom built according to your needs
Research
100% through the shopper lens Placing shoppers at the heart of tactical and strategic planning
With less than two seconds to Stop-Engage-Convert, shoppers make a purchase decision within a heartbeat of encountering your brand in store. That moment is shaped by experiences, beliefs and biases created over a lifetime, from the cradle to grave.
At Bridgethorne, we discover what makes shoppers tick, pick, click and buy your brands, in your category. We watch, listen and analyse the behaviours and attitudes of thousands of shoppers and consumers every week using the complete range of current research tools.
We dig deeper to reveal the science behind shopper behaviour, what drives purchase decisions and how to nudge those decisions in your favour.
Interim & Outsourcing
Power your business with great people: either as a stop-gap, to add specialist expertise or to create extra capacity in your teams
Bridgethorne brings you a specialist, flexible resource solution that gives you proven, experienced professionals in sales, category management and shopper marketing.
Experienced, focused professionals
Our people range from junior executives to senior directors. We have the ability to ‘pick and mix’ resource, right professionals or teams of people are matched with your requirements to deliver the most cost effective and efficient solution.
Whether you’re looking for a stop gap resource for a position, need temporary extra support to deliver a specific project or are looking for long-term outsourcing solutions, we offer a tailored service to meet your needs. As sector specialists, we’ll understand the particular needs of your brief and make a great match with a suitably experienced team member who can hit the ground running.
